About Us
Meet Our Team
Behind MonedaFX's success is a team of dedicated professionals, each bringing a wealth of experience and expertise to the table. We're more than just traders and technical experts; we're passionate individuals committed to your growth and success. Get to know the faces and minds driving MonedaFX forward.
Callum Hirst
Founder & CEO
Callum began his trading journey at just 17, bringing over 8 years of market experience. With a First Class BEng (Hons) in Mechanical Engineering from the University of Leeds, Callum received world-class education in the realms of building and programming robotic systems - including a functioning Mars Rover prototype.
His work at MonedaFX combines a deep technical foundation with a passion for financial innovation, focused on building powerful, automated trading systems designed to support smarter decision-making in the markets.
Ewan Whithorn
Director of Strategic operations
Ewan brings a sharp analytical edge and a builder’s mindset to the MonedaFX team, drawing from a background in Business and Economics, e-commerce, and self-taught trading. After launching and running his own dropshipping business, he transitioned into trading in 2020 - originally entering the space through crypto before diving deeper into technical analysis and forex. Today, he primarily trades crypto while managing a broader spot portfolio.
Ewan’s contributions at MonedaFX are felt across core infrastructure - from backend operational systems and website architecture to trading system setups and product development.
His mission is simple: build smarter, smoother systems that empower both the Moneda team and its members to operate at their best.
William Sanchez
Director of Technical Operations
William Sanchez serves as our Director of Technical Operations, a role that is fundamental to the robust and efficient back-end systems that power MonedaFX. With a wealth of prior experience in developing complex workflows, automations, and technical infrastructure, William is the architect behind our seamless operational systems. He ensures that our platform runs smoothly, maximizing efficiency and providing our clients with a reliable trading environment. Beyond his technical responsibilities, William actively contributes to our VIP Community, sharing detailed trade ideas and insights. His expertise in both technical development and market analysis makes him an invaluable asset to the MonedaFX team.
Lewis Barry
Growth Network Director
With 3 years of experience in high-ticket sales, public speaking, and several more in social media management, Lewis brings a diverse skill set to the MonedaFX team. His entrepreneurial journey also includes successfully owning a content agency and building multiple theme page brands, amassing a social media following of over 250k on network pages and 20k+ on his personal brand.
A self-taught forex trader with 1.5 years in the markets, Lewis believes that trading is the ultimate profession where success is driven by skill and consistency, not by the amount of time spent. His personal mission has always been about achieving financial and location freedom, and through trading and promoting Moneda’s Growth Network system, he helps others do the same.
At MonedaFX, Lewis focuses on educating members to the highest level and guiding individuals to become successful promoters within our Growth Network, ensuring they remain motivated and aligned with their goals.
Jordan Daniels
Director of Client Relations & Trading Mentor
Jordan developed his trading expertise through a combination of structured mentorship, self-education, and consistent real-market experience. With over 2.5 years of trading under his belt, he brings a sharp focus to the psychological and strategic demands of the craft - viewing trading as both a discipline and a vehicle for personal freedom.
In addition to his trading work, Jordan has cultivated leadership and organisational skills through his professional background, which he now channels into his client-facing role at MonedaFX. He leads client support and education, mentors traders on their journey to consistency and funding, and helps maintain the high standard of trust and transparency that defines the MonedaFX community.
Our 3 Core Values
Innovation
Dynamic, Cutting-Edge Solutions.
Integrity
Honesty and Full Transparency.
Excellence
Industry-Leading Standards.
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© Moneda FX 2025.
23 Berkeley Square, Mayfair, London.
All rights reserved.
Compulsory Legal Risk Disclaimer:
You remain in full control of your trading account at all times and MonedaFX does not provide financial advice or manage client funds. Trading in financial markets involves significant risk. Past performance is not indicative of future results. The vast majority of retail traders lose money when trading in CFDs. You should consider whether you can afford to take the high risk of losing money. MonedaFX is not authorized by the FCA to provide financial services. No part of our services or content constitutes a financial promotion as defined by Section 21 of the FSMA. All content is for educational purposes only. You are solely responsible for your financial decisions. For our full terms of service see our user guides or visit our website. Use our automated trading tools responsibly.